The days of most companies solely turning to print media and television ads to market their products and services are long gone. But some community banks have been slow to get the message and are missing out on instituting strong digital and social media strategies to draw and retain new customers. “In general, banks have a case of marketing myopia. They are fixed into the rhythm and routine of what they’ve done in the years past,” said Jacques Hart, CEO of Miami-based Roar Media. “However, the media and social media landscape has been turned upside down and a 'years-past mentality' doesn’t cut it.” Because of regulations in place to protect customer and bank information, a financial institution has to be very cautious with its marketing, and that can slow a bank’s social media strategy. That's particularly true of smaller banks that often lack the resources needed for a full-blown digital marketing team. ...
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