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Meta Referrer Tag is an advance for SEO and Online Marketing

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The movement to make the Internet more secure through HTTPS brings several useful advancements for webmasters. In addition to security improvements, HTTPS promises future technological advances and potential SEO benefits for marketers. HTTPS in search results is rising. Recent MozCast data from Dr. Pete shows nearly 20% of first page Google results are now HTTPS. Sadly, HTTPS also has its downsides. Marketers run into their first challenge when they switch regular HTTP sites over to HTTPS. Technically challenging, the switch typically involves routing your site through a series of 301 redirects. Historically, these types of redirects are associated with a loss of link equity (thought to be around 15%) which can lead to a loss in rankings. This can offset any SEO advantage that Google claims switching. Ross Hudgens perfectly summed it up in this tweet: Many SEOs have anecdotally shared stories of HTTPS sites performing well in Google search result...
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How digital marketing can help local banks attract – and keep – customers

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  The days of most companies solely turning to print media and television ads to market their products and services are long gone. But some community banks have been slow to get the message and are missing out on instituting strong digital and social media strategies to draw and retain new customers. “In general, banks have a case of marketing myopia. They are fixed into the rhythm and routine of what they’ve done in the years past,” said Jacques Hart, CEO of Miami-based Roar Media. “However, the media and social media landscape has been turned upside down and a 'years-past mentality' doesn’t cut it.” Because of regulations in place to protect customer and bank information, a financial institution has to be very cautious with its marketing, and that can slow a bank’s social media strategy. That's particularly true of smaller banks that often lack the resources needed for a full-blown digital marketing team. ...
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